“Ideas can change the world, but only when coupled with influence – the ability to change hearts, minds, and behavior,” according to Muhammed Yunus, Nobel Peace Prize Winner. In spite of the fact that we’re routinely trying to alter behavior, few of us can articulate an effective strategy to create this behavior change. It’s time this changed! By drawing on skills of many of the world’s best change agents and combining them with five decades of social-science research, VitalSmarts Influencer Training: The New Science of Leading Change creates a powerful and portable model for behavior change. Influencer training provides skills to:
- Identify the high-leverage behaviors you should focus on
- Diagnose the real causes behind behavior problems
- Effectively motivate and enable others—regardless of formal authority
- Create behavior-change strategies that yield rapid, lasting results