This session is part of the ICN/TDA
Introduction to School Nutrition Leadership Program and is intended for new and aspiring school
nutrition program managers and directors with five years or less experience.
Participants will learn how to identify the customer, state how the principles of customer service,
merchandising, and food presentation relate to attracting and keeping
customers, demonstrate how to use menus as part of a merchandising effort to
attract customers and influence the preferences of children, develop a method
for evaluating customer service. Participants will also learn the importance of marketing in school nutrition
programs, identify the basic principles of marketing, identify the elements of
a marketing plan, and identify new marketing ideas.
Zoom link will be provided to participants 48 hours
prior to the session.